PROGRAM

 

Welcome and introduction (mediator)
Sandra van den Poll, Project Manager Agrifood, Brabant Development Agency (BOM)

5 Reasons to Invest in The Netherlands? 
Hans Kuijpers, director Netherlands Foreign Investment Agency (America)
Invest in Holland pitch – reasons to establish in the Netherlands, services by Invest in Holland network

Rules and Regulations on market entry and food safety in the EU and the Netherlands
Barbara Mutsaers, Lawyer Agri & Food, AKD Benelux Lawyers
Barbara will explain the most important regulations and requirements to enter the European Market. What things should you think of from a regulatory perspective when entering the European market? She will discuss topics such as HACCP and new technologies such as blockchain, novel foods and vertical farming.

Esther Vissers, Managing Director, Anderson Advanced Ingredients
Esther will explain why The Netherlands is a gateway to European market for innovative food ingredients, and share her experiences setting up the first office abroad for US-based company Anderson Advanced Ingredients.

The Dutch Food Valley: innovation hub to accelerate your food innovations
Gisella Frijlink, CEO at Contract Research powerhouse NIZO, will introduce you to the Dutch collaboration partners to support you to adapt your product to European requirements and taste.

Entering the European market through partnership
Willem Spigt, head of the plant-based department at Zandbergen World’s Finest Meat, will elaborate on how to leverage a partnership with Dutch firms to scale up distribution across Europe. What are the lessons learned from launching Beyond Meat in Europe? What advice would he give to companies trying to enter the European market?

Questions & Answers